Tag Archives: seeing

questions on the loo, issue #3: Visual culture

the-eye

(image via my professor’s powerpoint)

I was reading about the advent of electricity, when i came across an interesting idea:  that lighting is a “powerful symbolic medium”.  It never ceases to amaze me how powerful lighting is in the media and art.  Lighting is the lifeline of everything from store signs to the interior and exterior of any kind of venue.  The backbone of photography is the use of light, both natural and artificial.  Light pervades the media, art, technology.  Light allows us to see.  But why is sight so valued?  Why aren’t we equally preoccupied with sound or smell or anything else we can sense?  For some reason, we focus so much on visuals and not enough on everything else.  You say “art,” and the first thing that comes to most people’s minds is some kind of visual art, most likely a painting, but that’s certainly not the only type of art there is.  Although a lot of recent technology and art has been pushing the limits of our senses, especially sight, we’re still very much a visual culture.  The question is, why?  Here are some of my thoughts:

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Filed under culture, perception, philosophy, questions on the loo, technology